ABIGAIL DERGAZARIAN
PROJECTS
PLAY
ABOUT
ABIGAIL DERGAZARIAN
PROJECTS
PLAY
ABOUT
CONCEPT DESIGN [ARTCENTER COLLEGE OF DESIGN]

LOS ANGELES
PHILHARMONIC
EDITORIAL
IDENTITY
ART DIRECTION
SEQUENTIAL
UI/UX
The Los Angeles Philharmonic is an American Orchestra based in Los Angeles, California. The “L.A. Phil” operates with the intention of integrating 21st century music into its works and has been called one of the most forward thinking, contemporary and innovative orchestras in America. For this project I questioned what we naturally associate with music. I also began to consider the possibility of its evolving relationship with technology and how that could propel the genre into a new space.

GENTLEMAN'S QUARTERLY
BRANDING
IDENTITY
INSTILLATION
PRINT
CODE
UI/UX
Gentlemen’s Quarterly, or ‘GQ’ is a monthly magazine that focuses on pop culture, music, sports and fashion. Originally geared towards men, the magazine’s reader base has now expanded to include all genders and walks of life. In order to bring the magazine to the 21st century, I proposed a rebranding that would be centered around the theme of progress and inclusivity. For the inaugural issue I focused on three culturally relevant movements, Black Lives Matter, LGBTQ Pride and the Me Too.

SOUNDCLOUD
INSTALLATION
SPATIAL
IDENTITY
EDITORIAL
ART DIRECTION
It's 2020 and the American dream goes by the name 'clout' This dream of making it big is what SoundCloud, a music streaming platform, currently promises their users. With a low bar for entry, their user base of creators can get their 15 minutes of fame and possibly be ‘the next big thing.’ This rebrand's main goal is to instill credibility in the brands image and give the already strong platform a more unified front.

FONTS
LETTERFORMS
ITERATIVE
REVISION
‍
Mab.otf, ABB.otf & TAB.otf
WIEDEN + KENNEDY [AVAILABLE UPON REQUEST]

VISA

HEWLETT 
PACKARD

WK STUDIO

FIFA '23

AMERICAN 
INDIAN 
COLLEGE FUND

EA SPORTS
FREELANCE

BEST FRIEND'S
HOUSE
BRANDING
CREATIVE DIRECTION
Co-Founded and spearheaded creative direction for elevated smoking brand, Best Friend’s house. Independently designed all creative for the brand as well as built the entire website. Currently moved into the Creative Director role, overseeing all creative and leading the company’s internal marketing team. 
FREELANCE

NO ONE ASKED.
IDENTITY
BRANDING
CREATIVE DIRECTION
NO ONE ASKED is the pandemic brainchild of Dani Davilla and Jade Huynh, two corporate millennials just trying to figure it out one avocado toast at a time. This podcast stemmed from both girls being laid off and each episode has the listener feeling like a fly on the wall of a best friend's smoke sesh. They're not sure where they're going or what they're talking about but they want you along for the ride regardless.

SOULECTION
PACKAGING
SOCIAL DESIGN
FLYERS
Soulection is a Los Angeles-based music collective that serves as a platform and community for artists, musicians, and fans from across the world. I designed wine labels as well as social flyers for founder Joe Kay’s personal brand, Timeless Classics.

THROUGHLINE PROJECT
BRANDING
BOOK DESIGN
CREATIVE DIRECTION
Led creative direction and branding for The Throughline Project, a multidisciplinary art show celebrating black female fixtures in the Oakland community. Spearheaded the design of an exhibition catalog featuring the show’s artists’ interpretations of the remarkable female change agents. Collaborated closely with artists and organizers to align visual representation with the theme, while executing branding collateral to elevate the exhibition experience in both the physical and digital space.

CANDEUR
BRANDING IDENTITY PRODUCT DESIGN
Candeur is an intimates line for women that channels inclusivity and mental health. It was founded on candid conversations, internal dialogues, and community. Candeur’s main mission is to disrupt narratives that are oppressive to certain body types and empower, strengthen and uplift women from all walks of life.

COASTAL CURLS
BRANDING
Micro branding and identity for Coastal Curl salon located in Oakland, CA. Coastal Curl is a self care oasis for people looking to embrace their natural hair texture. Project was done with architect and interior design duo Jasmine Singh and Adan Aspericueta whose conceptual renderings of the space can be seen from slide 6 onward. Currently Coastal Curl is open and taking clients.

PARAGON CAFE
BRANDING
Micro branding project for Paragon Cafe located in Costa Mesa, CA. Branding and concept done by me with logo and restaurant currently live and open 7 days a week.

ROUGE 
BRANDING
Rouge is a skincare line for men. Initial branding designed by me but not actualized by client.

ECO TURF
LETTERFORMS
ITERATIVE
REVISION
‍
Mab.otf, ABB.otf & TAB.otf

MACHITRES
LETTERFORMS
ITERATIVE
REVISION
‍
Mab.otf, ABB.otf & TAB.otf

YIMBY
LETTERFORMS
ITERATIVE
REVISION
‍
Mab.otf, ABB.otf & TAB.otf

GENTLEMEN'S QUARTERLY
EDITORIAL
IDENTITY
ART DIRECTION
SEQUENTIAL
UI/UX
Gentlemen’s Quarterly, or ‘GQ’ is a monthly magazine that focuses on pop culture, music, sports and fashion. Originally geared towards men, the magazine’s reader base has now expanded to include all genders and walks of life. In order to bring the magazine to the 21st century, I proposed a rebranding that would be centered around the theme of progress and inclusivity. For the inaugural issue I focused on three culturally relevant movements, Black Lives Matter, LGBTQ Pride and the Me Too.